Product
Narrative Support | User Experience | Copywriting | Document Writing

Management
Creative Direction | Cross-team Coordination | Campaign Reporting

Marketing
Brand Management | User Acquisition | SEO Strategy | Influencer Outreach | Press Outreach

Business
Research | Competitive Analysis | Platform Deals

Results:
1M+ followers across all platforms | Largest Walking Dead social media presence. 

30M downloads.

Product:
Content Creation | Narrative Input | Copywriting

Management:
Cross-team Coordination | Campaign Reporting

Marketing:
Brand Management | Community Management | Social Media | SEO Strategy | Influencer Outreach | Press Outreach

Business:
Publishing Management | Business Development | Platform Deals | Pitch Deck Creation

Results:
10M units sold across platforms including Steam, Play Station, Nintendo, Epic Games Store, Xbox Game Pass, and Humble Bundle.

Product:
Narrative Input | Store Page Development | Copywriting

Management:
Cross-team Coordination | Campaign Reporting

Marketing:
Brand Management | Community Management | Social Media | SEO Strategy | Influencer Outreach | Press Outreach

Business:
Publishing Strategy | Business Development | Pitch Deck Creation

Results:
40,000+ units sold at launch. “Very Positive” rating on Steam.

• Product:
  Narrative Input | Copywriting | Content Strategy

• Management:
  Creative Direction | Kickstarter Campaign Lead | Cross-team Coordination

• Marketing:
  Brand Direction | Influencer Outreach | Press Outreach | Campaign Planning

• Business:
  Business Development | Publishing Strategy | Pitch Deck Creation | Platform Deals

• Results:
  Kickstarter raised over $500K | Character made in my likeness

What Is Baijiu? | On Amazon

A detailed guide to Chinese baijiu covering its history, culture, health benefits, and 50 original cocktail recipes by Arlo Q. Sterling. 

Product:
Writing | Editing | Layout Design | Visual Direction | Cultural Research

Management:
Publishing Oversight | Print & Digital Formatting | Multi-platform Coordination

Marketing:
Brand Development | Copywriting | Speaking Engagements | Community Outreach

Business:
Self-Publishing | Sponsorship Acquisition | International Promotion | Distribution

Results:
Published on 10+ platforms (incl. Amazon, Apple Books)
5-star Amazon rating
International conference speaking engagements
Sponsorships secured

• Product:
  User interviews | UX Feedback | Copywriting

• Management:
  Cross-team Coordination

• Marketing:
  SEO Strategy | Target Audience Positioning

• Business:
  Market Research

• Results:
  Improved clarity in product messaging and store page writing. Support role on an established title.

• Product:
  User Journey Mapping | Creative Asset Feedback

• Management:
  Cross-team Coordination

• Marketing:
  Audience Targeting Input

• Business:
  Product Research

• Results:
  Game in development. Helped define market fit and product direction.

• Product:
  Game Prototype Build |Game Development|  Narrative Design | Character & Worldbuilding 

• Management:
  IP Roadmap Planning | Multi-platform Coordination | Pitch Development

• Marketing:
  Brand Strategy | Campaign Planning | Influencer Outreach | Community Engagement

• Business:
  Publishing Strategy | Business Development | Cross-media Planning | Monetization Strategy

• Results:
  Franchise in development with plans spanning games, animation, comics, and live action.